The Process is More Important Than the Goal

Choose “to become” rather than simply “receive”

The process is testing you as well as teaching you. If you pass the test and learn the lessons, you get to go on to your next process. If you fail a test and quit rather than retake the test, the process spits you out.” -Robert Kiyosaki, Rich Dad Poor Dad

The personal transformation that occurs when you train yourself to become a millionaire is infinitely better than the money itself.

Being someone who knows how to make a million dollars is infinitely better than simply having the money.

Yet this isn’t how most people see value. Most people perceive all the value to be in the result, not the process.

For example: most new bloggers would probably say they’d rather have an instant 100,000 followers than undergo the process of earning them. Most unhealthy individuals would probably rather have a sudden 6-pack rather than become a new person by earning it.

Not only is this lazy, it’s self-destructive. If you don’t learn to wield massive success before it happens, it will destroy you.

The process is infinitely more valuable and important than the result.

When you commit to the process — never giving up, creatively overcoming setbacks and obstacles, trying new strategies — a powerful metamorphosis happens. You literally transform in the process.

This change is the real value.

People who “just want the prize” miss this entirely. They don’t realize how valuable and powerful the transformation is, which is only possible from taking the hard way around.

In the words of James Allen from As a Man Thinketh:

Even if a man fails again and again to accomplish his purpose (as he necessarily must until weakness is overcome), the strength of character gained will be the measure of his true success, and this will form a new starting point for future power and triumph.”

If you want true, lasting success in any area, you must undergo the process.

You must become a better version of yourself.

You Can’t Pass Go Until You’ve Proven You’re Ready

“This is the process by which wealth is accumulated: first in small sums, then in larger ones as a man learns and becomes more capable.” –The Richest Man in Babylon

I’ve been blogging for over 5 years. Frankly, my writing never got that much attention. No one read my stuff.

I wasn’t committed. I was lazy. I didn’t practice enough, and my articles…weren’t good, to put it nicely.

But in the past 3 months, my writing has exploded.

I went from a few dozen email subscribers to hundreds in a single day. I’ve gotten thousands of new followers. A prominent magazine asked if they could feature one of my articles. I’ve made more passive income from my blog in the past week than in the entire past 5 years combined.

I wasn’t ready for the next step. Until recently.

I finally made a concerted effort to hone my writing skills. I studied my favorite writers and took notes on everything from word count to paragraph breaks. Before, I wouldn’t post for months because I “wasn’t inspired.” Then I decided to start writing every single day.

You cannot pass go until you’ve proven you’re ready.

“Every next level in life will demand a different you.” -Leonardo DeCaprio

Most people pine for the elusive life they crave — happiness, health, wealth, etc. — but never really work on themselves to get there.

Most people have plateau’d without realizing itThey’re not making any forward movement anymore.

A common theme in video games is “leveling up” and gaining experience to move on. If you do not “train” your character, you can’t beat the boss and go to the next stage.

The same principle is true in your life.

There is a big, bad boss that’s standing in your way of what you want — weight loss, financial independence, opening a business, etc. — and you can never move on to the next stage unless you train yourself to beat the boss standing guard.

Embrace the process.

That’s the only way to move on.

The greatest reward in becoming a millionaire is not the amount of money that you earn. It is the kind of person that you become to become to become a millionaire.” -Jim Rohn

Photo by Aneta Ivanova on Unsplash

Choose to Become Rather Than To Simply Receive

Successful and happy people work for learning and education. Unhappy people simply work for money.” -Robert Kiyosaki

A journalist once asked a newly-minted billionaire Henry Ford what he would do if he lost all his money.

“I would earn it all back in less than 5 years,” he replied confidently.

Most people aren’t confident they could ever “earn back” all their possessions if they lost it all. That’s because most people never learned the important lessons behind the possessions.

In the old parable The Richest Man in Babylonwe see the real truth behind a sudden, unearned influx of fortune:

“‘Fickle fate’ is a vicious goddess who brings no permanent good to anyone. On the contrary, she brings ruin to almost every man upon whom she showers unearned gold.

She makes wanton spenders who soon dissipate all they receive and are left beset by overwhelming appetites and desires they have not the ability to gratify.

Yet others whom she favors become misers and hoard their wealth, fearing to spend what they have, knowing they do not possess the ability to replace it. They further are beset by fear of robbers and doom themselves to lives of emptiness and secret misery.”

If you gave a financially unintelligent man a million dollars, he would probably lose most or all of it in a short time. Conversely, he might hoard it all away because he knows he doesn’t know how to make more.

He never learned how to manage money. Therefore, no amount of money will ever fill his void of knowledge.

The same goes for immature romantics. Many people pine over the “lack of good matches” out there. But if they’d only work on themselves, they’d realize there are countless possible partners — they’re just more mature. What emotionally healthy winner wants to date a loser?

In many ways, not getting what we want is a blessing.

Winning the lottery would actually destroy the lives of many potential winners. Most people have no idea how to handle that much money. If an overweight, unhealthy person magically got a fit, muscular body overnight, they would probably be back to their unhealthy weight in only a short time.

That’s because these individuals didn’t go through the process of learning how to wield massive success.

Many people desperately wish they could switch lives with massively successful people like Mark Zuckerberg or Evan Spiegal. What these people don’t understand is Mark Zuckerberg is an intensely disciplined individual, far more than most. So are all truly successful people.

Massive success requires extreme discipline. Amassing (and maintaining) immense wealth requires inordinate diligence and focus. Most people would be surprised to learn they probably couldn’t last one day living the life of a truly successful person.

Most people just want to receive. Gimme, gimme, gimme.

Instead, choose to become a better version of yourself in the process. Only then will you learn how to wield success without imploding.

The Process Will Turn You Into a Smart, Patient, Savvy Individual

“Depth is where the gold is buried. And you have to stay committed to something and go deep to dig it up.” Mark Manson, The Subtle Art of Not Giving a F*ck

If you truly apply yourself to learning and becoming a better version of yourself, you’ll learn something fairly quickly:

The process sucks.

Truly committing to learning and growth requires you to constantly become a small fish in a big pond. The process forces you to be humble, open-minded, and creative. Like a marine boot camp transforms participants into incredibly strong, trained, smart individuals, so will the learning process do to you.

If you embrace the process — to become healthier, to amass fortune, to open a personal business — you will fail. You will encounter obstacle after obstacle, always attempting to make you quit.

The few people that continue on this process despite these setbacks are truly extraordinary.

The process requires you to become creative. You cannot help but become smarter, savvier, wiser, more disciplined, and more poised than you were before. If you skip a lesson, the process spits you out. You are forced to learn, or quit.

The person you become in this process — the skills you learn, the experience you gain, the insights you discover — are infinitely better than simply getting what you want immediately.

The process requires you to be smart, and knowledge is far more important than money.

You can lose all your money, fame, and wealth. But the process will teach you how to always be able to get these things back (and receive even more the next time around).

“It is not what happens that is success or failure, but what it does to the heart of a man. No man is defeated unless he is discouraged.” -Bruce Lee

Photo by Kirk Morales on Unsplash

Success Comes on the 42nd Try

Most people knock on the door of their dreams once, then run away before anyone has a chance to open the door. But if you keep knocking, persistently and endlessly, eventually the door will open.” -Les Brown

Like me, many other writers have began writing diligently into apparent oblivion when, all of a sudden, they explode into recognition.

Individuals who claim these overnight successes are unfair are only deceiving themselves. Because before that 42nd article went viral, there were 41 that didn’t go anywhere.

But this is how success works.

Most people never even give themselves a chance. They don’t fail to succeed — they fail to even make an effort to succeed.

In the words of entrepreneur icon Gary Vaynerchuck on how to succeed: “It’s the patience and willingness to do 500 interviews and conference calls and meetings over coffee that never turn into anything.

Are you willing to write 41 articles before you get noticed?

Are you willing to go to the gym 41 times before you notice significant results?

Are you willing to knock on the door of your dreams 41 times before someone answers the door?

Most people aren’t.

In Conclusion

Most people will never be successful.

Most people just want the prize. They don’t want to take the time to learn how to get there.

But this is exactly where people miss the point. The point isn’t getting a million dollars, or finally getting 6-pack abs.

The point is becoming the person in the process.

An overweight, unhealthy eater couldn’t possibly sustain chiseled abs with their current mindset.

A financially unintelligent individual would almost certainly squander a sudden fortune.

An entry-level employee would run the company into the ground if they suddenly became the CEO.

The person you become — through years of training, learning, overcoming failures, and trying new strategies — is what is valuable.

Becoming somebody who could earn a million dollars is far better than simply inheriting the money with none of the knowledge on how to sustain that wealth.

The process is more important than the goal. The person you become an infinitely more valuable than whatever the result is.

Call To Action

If you want to become extraordinary and get results 10x faster than most people, check out my checklist.

Click here to get the checklist right now!

— Anthony Moore

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If You Want to Succeed, Own Who You Are

You can’t be happy if you don’t have personal congruency

Photo by Sven Scheuermeier on Unsplash

A man cannot do right in one department of life whilst he is occupied doing wrong in any other department.” -Gandhi

As long as you act in ways that are incongruent with who you are, you’ll be miserable.

Unsuccessful people are always changing their mind. They think they know who they are and what their goals are. But in reality, these are constantly changing with whatever circumstance arises.

They don’t own who they are.

[Read more…]

To Have Continuous Success, You Must Constantly Defeat Yourself

Photo by Frida Bredesen on Unsplash

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13 Paradigm-Shattering Books to Open Your Mind

Some books are like an ice cold glass of water on a hot day. They’re immediately refreshing, and you finish the entire book in one sitting.

Others are like a fine, 20-year old oak barrel-aged Cabernet Sauvignon. You don’t want to rush it. You can’t.

Just like every small sip comes with a new world of flavors and smells, every paragraph of these 13 books brings paradigm-breaking truths and powerful knowledge you must absorb slowly in order to implement the principles in your life.

These type of books are often more difficult to read. They require patience, deliberate thinking, and time away from reading to process and implement the knowledge. Many people simply do not have the patience or focus to read slowly and carefully.

But for anyone willing to spend the extra time and effort, these 13 paradigm-shifting books can change your life — like they changed mine.

1. A 2,000 year old library of wisdom by one of the world’s greatest leaders

Meditations by Marcus Aurelius

If you are distressed by anything external, the pain is not due to the thing itself, but to your estimate of it; and this you have the power to revoke at any moment.”

The best revenge is to be unlike him who performed the injury.”

have often wondered how it is that every man loves himself more than all the rest of men, but yet sets less value on his own opinion of himself than on the opinion of others.

2. An exhaustive research study of the habits and behaviors of millionaires

The Millionaire Next Door: The Surprising Secrets of America’s Wealthyby Thomas J. Stanley

am not impressed with what people own. But I’m impressed with what they achieve. Always strive to be the best in your field…. Don’t chase money. If you are the best in your field, money will find you.

“Many people who live in expensive homes and drive luxury cars do not actually have much wealth. Then, we discovered something even odder: Many people who have a great deal of wealth do not even live in upscale neighborhoods.”

3. A timeless parable that reveals how to become rich, wealthy, and prosperous

The Richest Man in Babylon by George Samuel Clason

As for study, did not our wise teacher teach us that learning was of two kinds: the one kind being the things we learned and knew, and the other being the training that taught us how to find out what we did not know?

“‘Fickle Fate’ is a vicious goddess who brings no permanent good to anyone. On the contrary, she brings ruin to almost every man upon whom she showers unearned gold.”


1. Start thy purse to fattening

2. Control thy expenditures

3. Make thy gold multiply

4Guard thy treasures from loss

5. Make of thy dwelling a profitable investment

6. Insure a future income

7. Increase thy ability to earn

4. Become an insanely positive thinker with a simple mindset tweak

Mindset: The New Psychology of Success by Carol Dweck

Why waste time proving over and over how great you are, when you could be getting better? Why hide deficiencies instead of overcoming them? Why look for friends or partners who will just shore up your self-esteem instead of ones who will also challenge you to grow? This is the mindset that allows people to thrive during some of the most challenging times in their lives.

Babies don’t worry about making mistakes or humiliating themselves. They walk, they fall, they get up.

5. A collection of wisdom & life principles that have stood the test of time

The Business of Living by Frank Crane

The good player is not the one who always wins, but the one who plays a poor hand well.

So let not a young man be discouraged if he has committed follies; for there seems to emerge a peculiar and vivid wisdom from error, from making an ass of oneself, and all that, more useful to one’s own life than any wisdom he can get from sages or books.”

All good men are of one religion.”


6. Turn your largest challenges into your greatest advantages

The Obstacle is the Way: The Timeless Art of Turning Trials Into Triumphs by Ryan Holiday

The extent of the struggle determines the extent of the growth.

Problems are rarely as bad as we think they are — or rather, they are precisely as bas as we think.”

Adversity can harden you or it can loosen you up and make you better.”

The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.”

7. Mastering the trait that allows you to overcome anything

Grit: The Power of Passion and Perseverance by Angela Duckworth

Most dazzling human achievements are, in fact, the aggregate of countless individual elements, each of which is, in a sense, ordinary.”

Yes, but the main thing is that greatness is doable. Greatness is many, many individual feats, and each of them is doable.

Being a “promising beginner” is fun, but being an actual expert is infinitely more gratifying.

Enthusiasm is common. Endurance is rare.

8. A blunt mental training curriculum on how to become lethal in anything you do

Relentless: From Good to Great to Unstoppable by Tim Grover

You control your body, it does not control you. You shut out the fear and emotion and physical stress and you do the thing you dread.”

Would you be as successful if you followed all the rules and always behaved and never took chances? No, you’d be just like everyone else, scared about failing and worried about being liked.

“I don’t compete with anyone. Everyone competes with me.”

9. A study explaining how to become a master of anything through Deliberate Practice

Peak: Secrets From the New Science of Expertise by Anders Erricson

“‘Naive’ practice is doing something repeatedly and expecting repetition alone will improve one’s performance.”

Doing the same thing over and over again is exactly the same way is not a recipe for improvement — it is a recipe for stagnation and gradual decline.”

Deliberate practice is both purposeful and informed.”

10. The holy grail of starting a sustainable, self-run personal business

The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich by Tim Ferris

What we fear doing most is usually what we most need to do.”

Alternating periods of activity and rest is necessary to survive, let alone thrive. Capacity, interest, and mental endurance all wax and wane. Plan accordingly.”

But you are the average of the five people you associate with most, so do not underestimate the effects of your pessimistic, unambitious, or disorganized friends. If someone isn’t making you stronger, they’re making you weaker.

11. A guide to slow down time and live the equivalent of 1,000 lifetimes

Slipstream Time Hacking: How to Cheat Time, Live More, And Enhance Happiness by Benjamin Hardy

Sadly, people today not only spend the time they have, they also spend away their futures. To accrue debt is to sell away our future time.

A person choosing to spend large portions of time in an unsatisfying job in order to make ends meet is on a fast track to his deathbed. Time will move increasingly faster as a result of his slow pace — the relativity of time.

12. A simple 6-step guide how to wake up early and have uber-productive mornings

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) by Hal Elrod

The moment you accept responsibility for EVERYTHING in your life is the moment you can change ANYTHING in your life.

You are where you are because of who you were, but where you go depends entirely on who you choose to be.”

Your level of success will rarely exceed your level of personal development because success is something you attract by the person you become.”

13. A no-nonsense motivational kick in the butt on doing the work you need to do

Do the Work: Overcome Resistance and Get Out of Your Own Way by Steven Pressfield

Resistance is a repelling force. It’s negative. Its aim is to shove us away, distract us, prevent us from doing our work. Resistance is always lying and always full of shit.”

Rule of thumb: The more important a call or action is to our soul’s evolution, the more Resistance we will feel toward pursuing it.

That last thing we want is to remain as we are.”

Call To Action

If you want to become extraordinary and get results 10x faster than most people, check out my checklist.

Click here to get the checklist right now!

— Anthony Moore

[Read more…]

The Secret to Success Lies In Resisting Traditional Urges

“Would you be as successful if you followed all the rules and always behaved and never took chances? No, you’d be just like everyone else, scared about failing and worried about being liked.” -Tim GroverRelentless: From Good to Great to Unstoppable

People aren’t complicated.

We want the same things. We want to be liked. We want security. We don’t like discomfort. We like feeling good. We always stare at the person pulled over by the cop on the freeway.

We want acceptance, love, admiration, and nice things. We want lots of money (at least, we think we do). We desperately want to be successful.

The problem is, very few people ever become truly successful.

This is for a simple, fundamental reason:

Most people follow what everyone else is doing.

In other words, they follow traditional urges.

And since most people don’t really know what they’re doing, neither do their imitators.

In the words of Derek Sivers, “Most people don’t know why they’re doing what they’re doing. They imitate others, go with the flow, and follow paths without making their own.”

The secret to success lies in resisting traditional urges.

When everybody else is panicking, you keep your cool. When everyone else is frothing with excitement, you remain skeptical.

Only through resisting the urge to do what “everyone else is doing” can you ever reach the peaks of true success.

If You Want Success, Don’t Listen to the Crowd

“If you live according to opinion, you will never be rich.” -Epicurus

Right before the Great Depression shocked the world in 1929, Irving Kahn was a beginner investor. Now 108 years old and incredibly wealthy, he recalls a memory about his initial investing:

One of my clearest memories is of my first trade, a short sale in a mining company, Magma Copper,” he remembered. “I borrowed money from an in-law who was certain I would lose it but was still kind enough to lend it. He said only a fool would bet against the bull market.”

But by the time the Wall Street crash took hold in the autumn, Mr. Kahn had nearly doubled his money. He didn’t listen to the crowd.

I would recommend that private investors tune out the prevailing views they hear on the radio, television and the internet. They are not helpful.” Kahn explained. “You must have the discipline and temperament to resist your impulses.

Kahn recognized that people have traditional impulses and urges that ultimately lead to the same result if followed — mediocrity.

Most individuals will eagerly trade money, dreams, wealth, goals, and their plans for security during turbulent times.

As Warren Buffett has correctly said, “A good investor has the opposite temperament to that prevailing in the market.”

But the wealthiest and most successful investors are the ones with the poise and equanimity to remain calm when they see their stocks crashing; this is because they are playing a long-term game. They know their stocks will rise again.

The same principles applies to you or me in our daily lives.

When I declared my college major to be English, I received raised eyebrows and feigned support from almost everyone. “English majors don’t make any money,” they might finally voice to me. “How about Engineering instead?

But this is short-term thinking. “How can I get the most money, as fast as I can?

Most of the world see things through a solely short-term lens.

It’s like they’re driving 70mph in traffic and only plan to stop when they see brake lights. They’re not looking ahead. By then it’ll be too late.

If you want true success, don’t listen to the crowd.

Photo by Tim Bogdanov on Unsplash

Spend Your Time on Important, Non-Urgent Things

In the words of Benjamin P. Hardy:

“Stephen Covey says that most people spend their time on urgent but unimportant things. We wake up and immediately check our email. Thus, we put our lives on reactive, rather than proactive mode. After all, email is simply a database of other people’s agendas.

Instead, happy people always put the important stuff first. Not only important, but important and non-urgent.

The important stuff includes exercise, reading good books, setting goals, writing in your journal, and spending time with those you love. None of these things are urgent. We could easily put these things off until tomorrow — which is ultimately never.

The most happy and successful people in the world spend most of their time on the important.”

In his groundbreaking book The Seven Habits of Highly Effective People, Stephen Covey explains how most people spend most of their time on “urgent” tasks like email, the news, or work projects.

These tasks demand our attention now, but they usually have little effect on our long-term future. In light of the big picture, they are not that important.

Instead, we should focus our efforts on important, non-urgent tasks. These are the behaviors that will define who we will ultimately become.

For me, this includes my health, my writing, my personal business, and my relationships with loved ones.

I don’t have to spend as much quality time with my wife as I currently do. I could easily just put it off until “tomorrow.” Same goes for waking up at the crack of dawn to write, playing basketball, and fasting intermittently from things like caffeine, alcohol, and sugar.

But by focusing on these important, non-urgent tasks, you set yourself apart from the crowd in a critical way.

By spending more time on your long-term and future goals, you are ultimately setting yourself up for massive long-term success through compound interest. (Even if you improve yourself 1% every day, that’s a 3700% increase in a year through compound growth).

How do you spend most of your time?

If you had to make a list of your activities for the past 30 days, what would that look like?

[Read more…]

14 Principles You Must Master to Become Successful

Photo by Joshua Sortino on Unsplash

Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” -Jim Rohn

Success isn’t complicated.

But like financially illiterate individuals can’t understand how to become wealthy, or health-illiterate individuals can’t understand how to lose weight, success can look impossible to achieve.

But success — true, lasting success — is within your grasp. It is possible. It is available, to every person, at this moment.

Right now, you can make a decision to become a student of success. You can start on a journey that will take you to a future where everything you want is possible.

The principles to get there aren’t easy, but they are simple.

If you want to achieve true, lasting success in your life — the kind of success that will be the foundation for your life’s legacy — you need to master these 14 principles first.

1. Most People Will Never Be Successful.

Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” -Jim Rohn

Sadly, although anyone can choose to become successful, most people never will.

This is because when it comes down to the final word, most people will choose comfort over growth. Ultimately, they see the price for true success and say, “no thanks.”

This is one of the most important characteristics of the “mediocre majority” — they are unwilling to trade comfort and stability for the pain of wild growth.

Success costs you.

To reach higher function, you must be willing to become a child again, to learn and grow in new avenues. You must constantly be willing to become a small fish in a big pond again.

Most people simply aren’t willing.

The simple truth is, everyone could become healthy, happy, and fulfilled, starting right now, as you’re reading this. It is a choice that is available at all times. Yet, most people never take it.

In the words of Warren Buffet: That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”

The choice to become 100% financially independent is available now.

The choice to have extremely rewarding and intimate relationships with your friends and family is available now.

The choice to become fit, active, and healthy is available now.

The choice to experience intense and complete emotional healing is available now.

But most people won’t take it.

Each of these avenues has a high cost. They require you to change your life. To shed old habits and adopt new ones. To sever ties with toxic individuals. To admit “I don’t know.

Benjamin Hardy put it this way: “Anything is possible if you are willing to pay the price.

Many people make these decisions every day, and change the trajectory of their lives, and their family’s lives, forever.

But many, many more people never make this choice.

They continue to live in ordinary, average lives, just like everyone else around them.

And in the words of Seth Godin:

“Is there a difference between ‘average’ and ‘mediocre?’ Not so much.

2. Evolving is Painful. That’s Why Most People Don’t Do It.

“Arrogant or critical people are often people with low self-esteem who are afraid of taking risks. That’s because if you learn something new, then you are required to make mistakes in order to fully understand what you have learned.” -Robert KiyosakiRich Dad Poor Dad

Evolving is painful.

Becoming a better version of yourself requires time, energy, humility, and study.

Evolving means constantly becoming a child again. You must become a young, teachable student again, over and over.

You must constantly be admitting, “I don’t know.”

There is so much you don’t know that will be revealed to you over the course of your studies and self-discovery. And the most helpful way to “grease the wheels” of this journey is to remain humble and open to correction and teaching.

The worst thing you can do is insist you already know everything.

Michelin-star chef Gordon Ramsay had a show called Kitchen Nightmareswhere he would audit a struggling restaurant’s food processes.

There was a particular episode where a failing restaurant was led by a stubborn and arrogant chef who refused to change his menu or learn new tricks.

Ramsey came in and began cooking marvelous new dishes for the restaurant. He prepared a particular sea bass dish for the owners, which they loved.

However, the chef refused to try the dish. I already know what sea bass tastes like,” he argued dismissively. “I’ve been cooking for 38 years.

Instead of learning a free, valuable lesson from a world-class expert, this man chose pride over growth.

This is how most people react to criticism — defensiveness and immaturity.

Instead of humbly admitting they don’t know everything and gratefully accepting wisdom and teaching from experts, they choose pride and stagnation over humility and massive growth.

Evolving is painful. Most people simply choose not to do it.

But once you decide to become someone who is open to correction and teaching, you become an unstoppable force.

If you shift your mindset into being an open, thirsty mind that is hungry for knowledge (and humble enough to accept correction), you’ll become more capable than 90% of the population to achieve massive success.

Every next level of your life will demand a different you.”-Leonardo DiCaprio

What got you here won’t get you there.

Mastering success means mastering the art of constantly becoming a better version of yourself.

This is done through slow, deliberate choices, and is sped-up exponentially through being humble enough to accept correction and teaching.

3. The Obstacle is the Way.

“Within every obstacle is an opportunity to improve our condition.” -Ryan HolidayThe Obstacle is the Way

The ancient stoic philosophers like Marcus Aurelius, Seneca, and Epictetus all ascribed to learning how to turn challenges into triumphs.

It was Aurelius, emperor of Rome who first penned the thought, “the obstacleis the way.”

Aurelius had to deal with problems you and I don’t typically face — assassination attempts, betrayals by his top advisors, and the incessant efforts of his enemies to overthrow Rome.

What he learned through all of this was not to run from problems; in fact, they are exactly where you should go.

It is through solving difficult problems and overcoming frustration and fear that allows you to develop patience, poise, and peace in the most dire of circumstances.

The reason so many NFL teams, CEO’s, and personal development coaches have been studying the philosophy of Stoicism in recent years is becausesolving these obstacles directly (instead of running away) is exactly how to become a stronger, faster, smarter, and more poised person.

Becoming successful often means an entire transformation in many parts of your life. The relationships, finances, health, and personal habits of successful people often look radically different the the average person’s.

This change is difficult. Evolving is painful, so most people don’t do it.

But for those who truly desire to become successful, the obstacle — fear of rejection, frustration, setbacks, anger, impatience…

This is exactly where you need to focus your efforts.

4. Growth and Comfort Cannot Co-Exist.

You can either step forward into growth, or backwards into security.” -Abraham Maslow

Growth means learning. It means working, doing, creating, resisting, failing.

Comfort means safety. It means stability, protection, pleasure, and feeling good.

Growth cannot happen as long as you choose comfort over learning. Growth and evolution are incubated in pain and discomfort.

Most people choose comfort over pain, and so remain in average, mediocre lives.

If you want to succeed and experience true, lasting success, you need to know that all the necessary growth and evolution you must experience cannot happen while you’re comfortable.

There is so much you need to know and need to learn. The path to success is paved with obstacles that can only be overcome by reading books, gaining mentors, failing and trying again, and learning from your mistakes.

These cannot happen if you continue to mindless numb yourself through TV and drugs, sleep in longer than you should, or cling to what is “easy” instead of what is “challenging.”

Growth and comfort cannot co-exist.

If you want to become a new, better, healthier, richer, stronger, smarter person, it cannot be achieved while you choose comfort over growth.

5. Becoming Extraordinary Means Giving Up a “Normal” Life.

“If you want to live an exceptional and extraordinary life, you have to give up many of the things that are part of a normal one.” -Srinivas Rao

If you want to experience true success and become extraordinary, it means you must give up many parts of a “normal” life.

Nowadays, “normal” means a lot of things.

“Normal” means buying things you don’t need to impress people you don’t like with money you don’t have.

“Normal” means binge-eating an entire pizza while binge-watching an entire season of a TV show.

“Normal” means sleeping in as late as you can. It means doing what others tell you to do. It means following conventional advice, never leaving the safety of the herd.

Normal is “the way things have always been done.”

But “extraordinary” is something quite different.

If you want to live an extraordinary life, that means you’ll have to start acting very differently from how everyone else is.

One of the most basic tenets of becoming extraordinary is simply having the courage to go against the tide.

In the words of Benjamin P. HardyOrdinary people seek entertainment.Extraordinary people seek education and learning.

Extraordinary means buying books, online courses, and conference memberships instead of buying alcohol, doodads, and luxuries you don’t even need.

Extraordinary means saying “no” to merely good opportunities and waiting for the truly great ones.

Extraordinary means investing your money in assets, not liabilities. The wealthy don’t become wealthy by sitting on their hands — they spend enormous amounts of time becoming extremely financially literate and make their money work for them.

Extraordinary means becoming fit and healthy so your body and mind are able to function at extremely high levels so you can produce work that can truly change the world.

Extraordinary means devoting the majority of your time learning and investing in personal development.

Most people don’t prioritize the characteristics of the extraordinary lifestyle. Being extraordinary means doing things others won’t.

Would you be as successful if you followed all the rules and always behaved and never took chances? No, you’d be just like everyone else, scared about failing and worried about being liked.” -Tim Grover, personal trainer of Michael Jordan and Kobe Bryant

6. Willpower Doesn’t Work.

“Most people approach goals and personal improvement the hard way. Rather than changing their environment, they strive to overcome their current environment.” –Benjamin P. Hardy

Most people are terrible at achieving goals.

As much at 92% of people give up on their New Year’s resolutions just a few weeks into January.

When asked, most overweight and broke people declare they would like to become fit and financially successful.

But they continue in their unhealthy habits and foolish financial decisions.

Most people are terrible at achieving goals because they rely on willpower to do so.

A simple secret about success is that willpower doesn’t work.

Commitment does.

According to the latest psychological research, your willpower is like a muscle. The more you use it, the more tired it gets. Essentially, willpower is a finite resource that becomes depleted with use.

As a result, your willpower is nearly gone by the end of your long, strenuous days. Suddenly, you don’t even stand a chance resisting that junk food and watching TV.

Commitment is something entirely different. Commitment goes above and beyond your energy, stamina, or how you feel, even after an extremely strenuous day.

If you’re truly committed to something, in your mind, it’s as though you’ve already succeeded. All doubt and disbelief are gone.

“When you commit to an enormous goal that far exceeds your current capability, willpower won’t solve your problem. Rather, you’ll need a new environment that organically generates your goals — a context that forces you to become more than you currently are. Once you design the right conditions, your desired behavior naturally follows.” -Benjamin Hardy

As long as you rely on willpower alone to accomplish your goals, you will never succeed on truly enormous levels.

It is only through an unwavering commitment to a new lifestyle that truly allows you to accomplish extraordinary things.

7. Consistency Beats Intensity.

Long-term consistency beats short-term intensity.” -Bruce Lee

In 1974, boxer Muhammad Ali was scheduled to fight George Foreman. Foreman was considered by many observers to be the favored to win the fight due to his superior punching power. He was stronger and more experienced than Ali.

Rather than try to match Foreman at his own game, Ali adopted a different tactic, which became famous in their “Rumble in the Jungle” fight. It was called the “rope a dope” technique.

During the fight, Ali put himself in a protected stance, put his back against the ropes of the ring, and let Foreman punch him relentlessly.

At the time some observers thought that Ali was being horribly beaten and worried that they might see him get killed in the ring.

But the ropes on Ali’s back allowed him to absorb the punches without taking a lot of damage. While Foreman exhausted himself fruitlessly attacking Ali, Ali was waiting for the moment to strike.

At the end of the 8th round, Ali knocked out Foreman and won.

Often, the stronger and faster opponent gets beaten by a weaker, slower adversary.


It’s because in the long run, it’s not about intensity — it’s about consistency.

This is the essence of Angela Duckworth’s groundbreaking book, Grit: The Power of Passion and PerseveranceIn short, it is not the individual with the greatest starting position or motivation that usually wins — it’s the person who has the most “grit.” The person who can last the longest.

The individual who is able to make a stronger commitment to maintaining their course despite whatever happens

This is the person who will reach their goal.

Will Smith, critically acclaimed actor and producer, was once asked about his motivation and how he got to become to successful.

“The only thing that I see that is distinctly different about me is I’m not afraid to die on a treadmill,” he explained.

“I will not be out-worked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all of those things you got it on me in nine categories.

But if we get on the treadmill together, there’s two things: You’re getting off first, or I’m going to die.”

Success is all about consistency.

It’s not about never falling down — it’s about getting up every time you fall down.

“You will fall. And when you fall, the winner always gets up, and the loser stays down.” 
-Arnold Schwarzenegger

Most people rely on short, intense bursts of inspiration and motivation in their attempts to be successful. Maybe they read an inspiring weight-loss story, or just watched Gladiator.

After this inspiration, they act like a crazy person — they work tirelessly, day and night. They go to the gym 6 days in a row for two weeks, they write 5,000 words for their book, they throw out every piece of junk food they have in their house.

But what usually happens to these people?

The same fate that befalls nearly 92% of individuals who make New Year’s Resolutions: they give up a couple weeks later.

Enthusiasm is common.

Endurance is rare.

“Fall seven, rise eight.” -Ancient Japanese Proverb

8. Success Means Choosing Education Over Entertainment.

Your level of success will rarely exceed your level of personal development, because success is something you attract by the person you become.” -Hal Elrod,The Miracle Morning

Choosing to learn instead of being entertained is a trademark characteristic of successful people.

Mastering success means learning to love being a small fish in a big pond.Most people don’t want to admit those three little words…“I don’t know.” Instead of choosing to learn, they reject the opportunity and instead go back to entertaining themselves.

But achieving your ultimate life requires a tremendous deal of learning. It requires an intense dedication to gaining knowledge, learning important lessons, and receiving teachings that add to your wisdom, experience, and education.

Some of the greatest and most successful minds of our time are also voracious readers. They make time for their education.

Warren Buffet (worth $74.4 billion) advocates to read hundreds of pages a day.

Mark Cuban (worth $3.4 billion) dedicates three hours a day to reading.

Bill Gates (worth $90.2 billion) reads 50 books a year, nearly a book a week.

Elon Musk (worth $15.2 billion) is an avid reader that claims he learned to build rockets by reading books.

The most successful people of the world don’t spend their precious and most potent time binge-watching TV, playing excessive video games, or partying into drunken oblivion.

The extraordinary people of this world dedicate massive amounts of time and money into investing in themselves.

This is done through reading books and blogs, attending conferences, seminars, webinars, and trainings, participating in “Mastermind groups,” collaborating with others, and working with several mentors.

Successful people choose education over entertainment.

Odds are, your life’s greatest work requires you to close the wide gap between what you know and what you don’t.

In the words of Benjamin Foley, “The goal of life is not to relax on the beach, sipping mojitos all day. The purpose is to find something you love that also adds value to the world.”

If you want to find that purpose, and actually start creating and doing work that impacts the loves of thousands…

You’ll need to get educated.

If you want to be extraordinary and successful, choose education and learning over entertainment.

9. Everyone’s First Draft Sucks.

“The first draft of anything is shit.” -Ernest Hemingway

I have a friend who is writing a novel.

It’s his first novel, and he works very hard on it. In fact, he’s been working on it for years. Sometimes I check in with him to see how it’s going. It’s usually going “alright.”

Here’s the thing he doesn’t understand:

His first book probably won’t be that good.

And that’s OK. His second and third books will probably be better.

But he’ll never know if he never publishes the first one.

I’ve written 2 eBooks so far. The first one sold exactly zero copies. The second one sold about 20 copies.

I imagine my next one will sell a little more. Same goes for the one after that.

My first 2 eBooks weren’t that great. I put a lot of work into them — a lot. But I also clicked “publish.” Most people never do that. They spend years building this intricate, almost-perfect creation that’s never quite “done.”

They don’t realize they’re only prolonging their own success.

Most people want to be wildly successful on the first try. But this almost never happens.

Everyone’s first draft isn’t that good. That’s because we haven’t learned what “great” is yet. We are not able to produce great work without first producing a lot of crap.

In the words of renowned radio host Ira Glass:

“All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not.

A lot of people never get past this phase, they quit. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work.

It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions.”

My friend would do far better for himself if he simply published his book, accepted some criticisms and the fact that he didn’t immediately make the New York Times Best Seller list…and start on his second book.

It will probably do better than his first book did. Same goes for his 3rd and 4th books.

Success isn’t about creating; it’s is about consistently practicing quality actions. Every day. Over and over. Unsexy, boring work.

Michael Jordan didn’t become great while on the court of his widely-publicized games. And Michael Phelps didn’t become the most decorated Olympian of all time solely through his widely-publicized Olympic appearances.

These individuals became great alone, in practice, every day, for years. Over, and over, and over.

“Champions aren’y made in the ring. They are merely recognized there.” -Joe Frazier

Everyone’s first draft sucks.

Get over it, publish it, and try again. Your second draft will be better.

10. How You Do Anything is How You Do Everything

I used to juggle being an entrepreneur on the side while working full-time.

I used to believe that even if I slacked off all day at work — scraping by, just doing the minimum to not get fired — I could switch gears from the lazy, unmotivated worker I was to a disciplined, creative entrepreneur when I got home.

But that never worked.

How you do one thing is how you do everything. If you spend all day being bored, lazy, and irresponsible, you can’t simply “flip a switch” and become a truly responsible, disciplined, hard worker while at home, in your relationships, your finances, or your health.

Many people think they can compartmentalize their discipline and effort — working hard in some areas but not in others — but you can’t.

When one area of your life is suffering, all the other parts suffer. Conversely, when you develop one part of your life, all the other parts benefit too.

Are laziness, irresponsibility, and avoidance normal parts of your day? Even if they’re in areas you don’t deem worthy of your efforts — are they there?

If they are, they need to be changed. The whole cannot become healthy if there are still toxic areas that remain unaddressed.

Like a broken ankle or a dislocated shoulder, the entire body will suffer if even one part remains broken.

11. You Can Become Anything If You’re Willing to Pay the Price.

“How much you improve is up to you.” -Anders EriccsonPeak: Secrets From the New Science of Expertise

In the words of Benjamin P. Hardy:

“You can learn, have, or be anything if you are willing to pay the price.

You can be a millionaire in not a long period of time.

You could be an established expert on any topic.

You could be a successful business owner.

You could have deep spiritual understanding.

You could do an Iron Man triathlon.

You could be an empathetic, caring, and loving person.

You could have beautiful and meaningful relationships with your romantic partner, business colleagues, mentors, and other people who inspire you.

You could be the person you know within yourself you can be.

You can live the life you know within yourself you are meant to live.

But you have to pay the price.”

The price for being extraordinary is a high one. It means severing ties with toxic individuals. It often means waking up earlier, eating healthier, andsaying “no” to things you used to say yes to.

The truth is, there are probably dozens of daily activities you do that don’t serve you. They only serve to distract you, bring you down, or keep you “busy.”

Paying the price of success means changing these behaviors. The choice to become extraordinary is not unlike the addict who knows he has to quit to survive; do you keep doing the same things, or are you willing to changeeverything to transform?

For many people, the answer is no. They see the price tag for a truly successful life, and suddenly they’re hesitant and reluctant.

But if the prospect of the reward — becoming extraordinary and truly successful — is worth it to you…

Then you need to start paying the price.

When you’re with your loved ones, do you look at your smartphone or pay the price?

When you have 5 extra minutes, do you “zone out” or do you pay the price?

When you have a choice between the easy and comfortable path or the difficult and challenging path, do you pay the price?

When your alarm goes off in the morning, do you just press “snooze” or do you pay the price?

You can have anything you want. But this success requires a heavy price.

Are you willing to pay?

12. Success is a Lonely Road.

“The more bold you are, the more rejection you’ll experience.” -Todd Brison,

The thing about becoming truly successful is that most people never do it.

The world is full of members of the “mediocre majority.” Most people will never be successful. They may try, or claim they want to, but in reality, it never happens.

This reality becomes all the more keen for the few individuals who actually choose to become truly successful and extraordinary.

It’s lonely. There’s not a lot of company.

Only those who have reached the top of the mountain know how few tracks are up there.

If you want to be truly successful, you need to understand this road will probably be very lonely, for a time.

Even the most well-intentioned people around you may begin to disparage and discourage you from leaving the safety of the herd. Family, friends, and loved ones all may not understand your choice to go on a new path.

In some cases, they may even become resentful and hurtful.

This is because since many people never reach their dreams, they don’t want others to reach theirs. In order to prevent the reality that you achieved your goals while they did not, they strive to keep you in the herd, or ostracize you when you leave.

If you want to reach new heights and achieve success unlike anything you’ve ever experienced before, it will likely involve loneliness, rejection, and ostracism.

13. If It’s Not a “Hell Yes!” It’s a No.

When my wife and I were still living in San Diego, I was extremely busy. I had written an eBook, started a podcast, gotten a craft beer certification, and read 30 books, all while in full-time grad school and full-time work.

When we moved to South Korea, our lives became extremely simple. And I began saying “no” to almost everything.

Some of these opportunities included:

  • Overtime at work
  • High-paying private tutoring
  • Youth basketball coach
  • Remote data administrator
  • Podcast co-founder

I said no to all of them.

That’s because I realized they were all “good” opportunities, but not “great” ones.

None of these opportunities made me think, “Hell yes!”

From now on, if any opportunity doesn’t make you say, “Hell yes!” you must say no.

Most people are stuck in obligations they don’t even like, simply because they didn’t have the courage to say no. As a result, their days are spent doing things they don’t like that suck precious time and energy that could be spent on building their legacy.

You need to say “no” more.

In the words of Warren Buffet:

The difference between successful people and really successful people is that really successful people say no to almost everything.

When you say yes to the “kinda-good” opportunities — the ones that make you say things like, “Sure, that could be fun,” or “Alright, that sounds interesting” — you forfeit your chance to say yes to amazing opportunities.

Your life’s legacy requires your best work, and a lot of time to do it.

You can’t create a legacy if you’re always distracted with good-not-great opportunities, even if you’re making a few extra bucks.

14. Acting “As If” Becomes Acting “As Is.”

“Act as if you are already the healthiest person you can be. Do not wait until you feel better about yourself or until you believe you have what it takes. As if you are self-actualized and your beliefs will follow suit. Act while you fear rather than waiting until you feel unafraid.” -David RichoHow To Be an Adult

One of the most important factors about becoming successful is self-belief. In other words, your level of how successful you will be is generally accurate.

This sentiment has been echoed throughout history.

Said Henry Ford, Whether you think you can or you can’t, you’re right.”

In a letter to a struggling friend, Bruce Lee said, What you habitually think largely determines what you will ultimately become.”

Do you believe you can win? Can you envision yourself with your goals completed? Can you see yourself with everything you’ve ever wanted?

If you can’t, you’ll almost certainly never.

What you focus on, expands. This is why most critical, judgmental, and negative people invariably have negative, toxic lives.

If all you focus on is how much of a victim you are, you’ll always be a victim. If all you can see is how unfair your circumstances are, you’ll be doomed to stay in your stagnation.

Winners become winners by acting like one.

Acting “as if” can be a playful game, where you toy with the balance of shedding off who you were or are, and instead don the costume of who you want to be. It may sound silly, but this is a powerful exercise for your mind.

Robert Kiyosaki, author of the acclaimed finance book Rich Dad Poor Dad, recounted a time when he had lost a large amount of money, leaving he and his wife broke.

I’m a rich man,” he would tell himself. “And rich men don’t do that.”

Even though he had literally lost all his money, he still acted like a rich man. He still donned the “costume” of a wealthy, financially secure individual, and so that’s what he became.

If you’re rich, you don’t make bad investments or foolish financial decisions.

So act like you’re rich.

If you’re a healthy, fit individual, you don’t eat garbage. If you’re a loving, caring husband, you love and serve your wife. That’s just what you do.

Even if you’re not there yet, don the costume. Acting “as if” will eventually become acting “as is.” This is how people become truly successful, especially if they or no one else around them has ever done so — they imagine themselves as that person. Then they act accordingly.

And in the words of Paulo Coelho:

When you want something, all the universe conspires in helping you to achieve it.”

If you’re broke, overweight, unhappy, or stuck, act as if you’re not. Act as if you’re a rich, fit, content individual with a purpose.

You’ll become that person.

But you have to believe it.

One will never get more than he thinks he can get.” -Bruce Lee

In Conclusion

Where you are is a result of who you were, but where you end up depends entirely on who you choose to be from this moment forward.” -Hal Elrod

Mastering success isn’t easy, but it’s simple.

Success isn’t mysterious. It’s not a magical puzzle that only a select few have the ability to solve.

It’s available right now.

But mastering success requires you to become a more open-minded and humble learner than you ever have been before.

You must learn from the experts. You must admit you don’t know.

You must recognize reaching new heights requires an entirely different you.

This is good news. We were not meant to stagnate or remain in comfort for long. As anyone who has chosen comfort over growth for too long knows, that very comfort sours and becomes a prison of fear, shame, and isolation.

The real, fulfilling life is waiting for you on the battlefield.

It’s not easy out there. But the rules are simple.

Follow them, and you’ll become wildly successful.

Call To Action

If you want to become extraordinary and get results 10x faster than most people, check out my checklist.

Click here to get the checklist right now!

— Anthony Moore

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busy schedule?

I’ve been really productive recently. It’s kind of a nice change.

Sure, I’ve given up my binge watching and going out all the time. It can be boring. I read a lot.

Here’s a list of all the activities on my agenda for the average week:

  • Full-time job (40 hours)
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